Perfume Advert 2018

Tuesday 30th October 2018: Advertising is a way of persuading customers to buy the product/service. Creates a demand for a product or even a brand of product or series of product Informs potential customers of the products functions and features Its existence needs to be made known to the public so people are aware op the product. Ethos: An appeal to credibility or character People that are advertising are credible and honest Do what they say they are going to do Try to convince you they are a reliable company who you can trust Often uses statistics from professionals to convince you further and so that you trust them more Often use celebrities to advertise the product to convince people to use/buy it Pathos: An appeal to emotion Guilt us into doing something e.g. giving money to people in third world countries Attempt to evoke an emotional response in the consumer Can also be positive emotions, such as happiness in a Pepsi advert Negative...

Advertising Project: TV adverts have become a very important tool for producers and manufactures for many different reasons. It's an easy way of advertising a product or service to potential customers as ad breaks force them into watching the ad that is being shown to them. Without TV ads, many companies would not be as successful as they are now. This is because they are viewed thousands of times a day which spreads awareness of the product, increasing the chances of someone wanting to purchase said product/service. In this essay, I will be analysing 2 different kinds of perfume adverts as research for my project that I will be completing over the next 4 weeks.  This is the first advert I'll be analysing; JOY by Dior The second advert I'm using is for Guerlain La Petite Robe Noire Fragrance Section 1:Target Audience The target audience for the JOY advert would be people who are fans of Jennifer Lawrence, so late teen to mid twe...

For this project, we have been set the task to make a 30 second advert as well as 3 print adverts. We can advertise anything we like in whatever way we want, as long as it's a real product/service and not something completely made up. As well as this, we will have to research into the product we are advertising and look into how others have done it to give us some ideas and inspiration as to how we could go about making ours.  In order to complete this project we must research into 2 similar adverts to gain some knowledge about what to include and how to make the overall piece feel like an actual advert.  I have chosen to make a perfume advert for my project as it will set me a bit of a challenge in terms of the overall creation of it as it's something I've never really done before and I'm looking forward to the end result.