Perfume Advert 2018

Title: Perfume Advert Genre:   Advert Target Audience: Women aged between 18-30 that can afford an expensive perfume as well as it will be a luxury item. Outline:   My advert will start with shots of the "celebrity" walking through a field in semi slow motion with the sunset in the background. It will show some shots of her face in a mid close up to get a sense of her happiness and calmness in the scene. Throughout the video she will be seen being happy and almost whimsical so that it portrays a calming atmosphere. At the end of the video she will be seen pulling out a perfume bottle and spraying it on herself, and facing the camera again smiling. The very end will show the perfume with its name and a small motto underneath, with a voice over saying both the name and motto. The general feeling I want this this advert is to be calming and whimsical, yet portraying a positive message to encourage my audience to buy the product. By creating a positi...

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This advert shows actor Jennifer Lawrence in a swimming pool with a bottle of perfume next to her and the name of the product and who made it. The brand name is important to include as Dior is a very popular brand and by telling people who it's made by will convince them to want to buy it as they will trust them to create a product that they will enjoy. Jennifer Lawrence will also attract people to want to buy the product as she is a well known and liked actress and people will want to buy it in order to feel connected to her in some way. The pool may symbolise calmness and serenity, meaning that it's a gentle scent and not too overpowering. The colours all work very well and the pink represents love and Joy, hence the name of the product. Jennifer Lawrence also starred in a film called "Joy" so it's very fitting having her model and represent this perfume; it will make fans of herself and the film want to buy it as, like i said before, they want to feel connect...

Reviews for JOY Dior: katrina02 on  9/13/2018 4:13:00 AM More reviews by  katrina02 Age : 30-35 Skin : Normal, Medium, Not Sure Hair : Brunette, Other, Other Eyes : Brown I love this fragrance. For me it's probably a day time fragrance which smell very fine and expensive like only the likes of Dior, Chanel etc. smell. Not like the cheap and nasty celebrity fragrances. It smells fresh but in a floral and slightly sweet kind of way. There are also some fruity notes in it. After wearing it for few hours you can definitely smell the woody undertones but in a very delicate way. I think the name suits the fragrance very well and the bottle is beautiful! It also lasts a very long time. It reminds me a bit of Chanel's Allure, but only certain notes and Allure is definitely a lot heavier! I'd probably put it in the same category as Chanel Chance Tendre and Shiseido Ever Bloom, those pinky floral fragrances for the day with some citrusy/fruity note...

Evaluation: Overall, I'm fairly happy with the way my video and posters turned out. I followed my idea as best as I could and managed to achieve something that I both enjoyed working on and am proud of. I believe that my project was fairly successful as it does what it's intended to do; it clearly shows what my product is as well as showing the brand and appeal to the product. I successfully made 3 print adverts as well as a 30 TV advert, all of which I'm satisfied with, although there are things I would change about them all to further improve them. When creating the idea for my TV advert, I watched a few different videos on YouTube and TV to see what others have made and what is popular with its viewers. I found that many of these adverts are made, in a way, to appeal to both genders in the sense that for woman it will make them smell nice and attractive, and for men it will make a woman mor...

Perfume advert: This questionnaire will be asking about your views and opinions on perfume adverts and the effect it has on you as the audience and potential customers. What do you think of when thinking about perfume adverts? E.g. a certain person, colour scheme, brand, etc. What is the most memorable perfume advert you've seen? What made it memorable for you? What sort of things would you normally expect to see in a perfume advert? What is your favourite perfume and why? Does the shape of the perfume bottle matter to you when buying it? What sort of celebrities would you expect to see in a perfume advert? How often do you wear perfume? How much money will you be willing to spend on a bottle of it?    £10-£20                    £21-£30                 £31-£40+               This will help with my research as I will be able to...

Friday 2nd November 2018: We watched an advert about Playstation and thought about how best to describe it: Scary Hostile Confused Playstation advert The product is a car racing game for the console Demographic: Age:  18-30 Gender:  Male Race:  White Ethnicity: American/British Income: £15000 Mobility: Car/public transport Education: A-level/level 3 Home: Small flat/living with parents S.E.S-social economic status Census Clusters-Geodemographic 5 Demographics-perfume advert: Age:20-50 Gender:Female Income:£2500-£3000 Race:White Ethnicity:British/American

Idea 1: My first idea will be filmed in a field whilst the sun is setting to get some good lighting shots as well as a whimsical look. I will use one of my friends as an actor to walk/pose round the field holding/using the perfume, wearing an outfit that fits with the theme of the perfume and the surroundings.  This will give the ad a gentle and appealing feel to it. It will be, in a way, calming as I will use a relaxed song that fits with the overall theme I'm going for. The advert will include slow lingering shots to emphasis the laid back, relaxing feel. I'm aiming for this advert to be a transfer style as it will make the audience feel positive, causing them to think that the product will do the same for them if they purchase it. The girl will be laughing and smiling throughout the advert which sends out a positive message to the audience and convinces them further to buy the product. This will be an ethos styled advert as my model would be a "...