Questionnaire

Perfume advert:

This questionnaire will be asking about your views and opinions on perfume adverts and the effect it has on you as the audience and potential customers.

1. What do you think of when thinking about perfume adverts? E.g. a certain person, colour scheme, brand, etc.
2. What is the most memorable perfume advert you've seen? What made it memorable for you?
3. What sort of things would you normally expect to see in a perfume advert?
4. What is your favourite perfume and why?
5. Does the shape of the perfume bottle matter to you when buying it?
6. What sort of celebrities would you expect to see in a perfume advert?
7. How often do you wear perfume?
8. How much money will you be willing to spend on a bottle of it?

   £10-£20                    £21-£30                 £31-£40+ 

           

This will help with my research as I will be able to see what sort of perfume people prefer and why, memorable celebrities they've seen, and how much they'd be willing to spend on the product.

I hope to give these out to female friends and peers as that is my target audience, as well as some female teaching staff to get a different point if view age wise for my research.