Audience

Friday 2nd November 2018:

We watched an advert about Playstation and thought about how best to describe it:

• Scary
• Hostile
• Confused
• Playstation advert
• The product is a car racing game for the console

Demographic:

Age: 18-30

Gender: Male

Race: White

Ethnicity: American/British

Income: £15000

Mobility: Car/public transport

Education: A-level/level 3

Home: Small flat/living with parents


S.E.S-social economic status

Census

Clusters-Geodemographic

5 Demographics-perfume advert:

• Age:20-50
• Gender:Female
• Income:£2500-£3000
• Race:White
• Ethnicity:British/American