Print Advert Analysis

This advert shows actor Jennifer Lawrence in a swimming pool with a bottle of perfume next to her and the name of the product and who made it. The brand name is important to include as Dior is a very popular brand and by telling people who it's made by will convince them to want to buy it as they will trust them to create a product that they will enjoy. Jennifer Lawrence will also attract people to want to buy the product as she is a well known and liked actress and people will want to buy it in order to feel connected to her in some way. The pool may symbolise calmness and serenity, meaning that it's a gentle scent and not too overpowering. The colours all work very well and the pink represents love and Joy, hence the name of the product. Jennifer Lawrence also starred in a film called "Joy" so it's very fitting having her model and represent this perfume; it will make fans of herself and the film want to buy it as, like i said before, they want to feel connected to her somehow.

This advert shows the silhouette of a woman holding a bottle of perfume, whilst standing next to a larger version of it. It's a very simple advert but clearly shows what is being advertised. It has the name of the fragrance, who made it  and colours that fit well with the bottle, pink and black. It's very simple, yet effective as it could show that the perfume isn't too over the top and is a delicate scent. The french written on it also shows that is got a romantic theme to it as french is known as the language of love, and the use of the colours pink proves this even further.